Restaurants
Your kitchen, your neighborhood, on screen. Menus and orders that taste like you.
San Diego, CAWebsites that make the phone ring.
Built around your business, not a template, so the people searching for a taqueria, a plumber or a builder choose you.
Identity-first websites for Southern California trades, from Santa Barbara to San Diego.
01 Industries
Built for the businesses that keep SoCal running.
Cafes
The room, the roast, the regulars. A site that feels like your counter.
Plumbing & HVAC
Look like the crew people trust before the truck shows up.
Construction
Your craftsmanship, in the layout. Bids start with how you look.
Salons & Wellness
Your style is the product. Your site should prove it.
Clinics
Calm, clear and unmistakably yours. Trust before the first visit.
02 Why identity
Looking like everyone else is expensive.
Most local sites are built from the same theme, so the business that looks like itself is the one people notice, trust and pay more for. We start from your story, your street and your craft, then design everything around it.
50 ms
That’s how long visitors take to judge how your site looks.¹
5×
Brands seen as meaningfully different get up to five times the market penetration and up to 2× the category price.²
54%
of people who read a business’s positive reviews go to its website next, yet only 40% of local businesses have one.³
Design
“Visual design alone” is how people quickly judge whether a site is credible, per Stanford research.⁴
1 Lindgaard et al., Behaviour & Information Technology, 2006 · 2 Kantar, Blueprint for Brand Growth, 2025 · 3 BrightLocal, Local Consumer Review Survey, 2026 · 4 Stanford Web Credibility Project, 2002
03 Work
The archive.
Concept work for fictional Southern California businesses. Each one shows a design idea we would bring to a real client. No real clients, results or testimonials are implied.
2026 concept
Comal y Ceniza
Taqueria · Santa Ana
2026 conceptTaqueria · Santa Ana
Slackwater Coffee
Cafe · Ocean Beach
2026 conceptCafe · Ocean Beach
Kestrel Plumbing & Air
Plumbing & HVAC · Riverside
2026 conceptPlumbing & HVAC · Riverside
Meridian Joinery & Build
Construction · Pasadena
2026 conceptConstruction · Pasadena
Sable Room
Hair salon · Costa Mesa
2026 conceptHair salon · Costa Mesa
Solvista Dental
Dental · Temecula
Dental · Temecula
04 Process
Four steps, one line.
01 · Week 1
Audit
We measure where calls and bookings come from today, and where they leak.
- Analytics baseline
- Competitor scan
- Search audit
- Speed report
02 · Weeks 2–3
Design
Structure, copy and visual design, reviewed in the browser.
- Sitemap
- Wireframes
- Visual design
- Copy
03 · Weeks 4–6
Build
Hand-built, fast on a weak phone signal, easy for your team to update.
- Front end
- CMS
- Booking + payments
- Device QA
04 · Monthly
Grow
Search, content and testing every month after launch.
- Local SEO
- Monthly report
- Content updates
- A/B tests
05 Packages01 Launch 02 Recommended 03 Partner
Plain pricing.
Launch
From $3,500
For a new business or a first real website.
- Up to 5 pages
- Mobile-first design
- Google Business Profile setup
- Call and form tracking
- Hosting for year one
- Live in 3 weeks
Growth
From $7,500
For businesses ready to compete on local search.
- Up to 12 pages
- Custom design system
- Online booking or ordering
- Local SEO for 3 service areas
- Analytics dashboard
- Live in 6 weeks
Partner
$900/mo
Ongoing design, development and search.
- Monthly updates and new pages
- Local SEO and content
- Performance monitoring
- Conversion testing
- Quarterly review call
- Priority support
06 Contact
Let’s build yours.
Tell us about the business. We reply with a scope and a fixed price.